7 Surprising Black Friday Shopping Facts header image

7 Surprising Black Friday Shopping Facts

America’s big ‘holiday’ is right around the corner: Black Friday! For many Americans, Black Friday represents savings galore, for others, it’s a day to frantically avoid. Whether you are a fan of Black Friday or not, these facts may surprise you! 

The Average Black Friday Plans to Spend $472

How much do you spend while out on Black Friday? For many, this is the biggest shopping day of the year. No matter what type of shopper you are - the average shopper is expected to spend $472 on that day. 

Shopping at Brick and Mortar Stores is Declining

In-store shopping on Black Friday in 2017 decreased 1 percent from 2016, according to Forbes. As online shopping and Cyber Monday continues to grow in popularity, this could be trend that we see in years to come.

Store Credit Card Applications Increase Around Black Friday

Many stores offer same-day discounts at sign-up, according to a survey by CreditCards.com. For some, offers of added discounts are too much to pass up. The most popular time for store credit card sign-ups is during the holidays, according to the Business Insider.

Nearly Half of Thanksgiving Weekend Shoppers Plan to Spend More

This year, 46 percent of Thanksgiving weekend shoppers plan to spend more than they did the previous year.

Online Sales Hit $5.03 Billion

More and more people are choosing to shop online during Black Friday. In 2017, Black Friday online sales reached $5.03 billion, a 16.9 percent increase from 2016.

Black Friday Boasts Best Deals on Electronics

If a new television or tablet is on your wish list this year, you may want to check out the Black Friday deals. Adobe’s recent predictions for the 2018 holiday season, anticipates Black Friday will have the best discounts on electronic favorites like tablets, televisions and computers. 

40% of Online Shoppers Make Purchases from a Smartphone

On Black Friday consumers are using smartphones more and more to make purchases. In 2017, a record 40 percent of online sales were made on mobile phones, which was an 11 percent increase from 2016.

Shopping This Black Friday? Your Big Ticket Items Could Be Covered!

Whether you are planning to shop in stores or online this Black Friday, be sure your coverage is up-to-date. Connect with your Farm Bureau agent or sign up for a SuperCheck® today!

 

Sources:

https://blackfriday.com/news/holiday-shopping-survey-data

https://www.forbes.com/sites/deborahweinswig/2017/12/01/black-friday-weekend-highlights-from-brick-and-mortar-and-online-stores/#7e0db59c2d53

https://www.businessinsider.com/black-friday-store-credit-cards-2017-10

https://www.businesswire.com/news/home/20181108005523/en/Black-Friday-Shopping-Expected-Strong-Consumers-Spend

https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/black-friday-2017-infographic.aspx

https://www.businesswire.com/news/home/20181101005370/en/Adobe-Forecasts-124-Billion-U.S.-Online-Sales

https://news.adobe.com/press-release/experience-cloud/adobe-data-shows-cyber-monday-largest-online-sales-day-history-659

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